Client: A welding electrodes manufacturer and distributor

Project: Rebranding, packaging and website

Brief: How to re-establish brand in the market?

 

Me: Conducted a brand focus session to understand the company culture, strengths, weaknesses, internal and external opinions.

Results led to a blend of old and new - emphasizing their experience and knowledge as pioneers in the business to recapture the market share and rebuild the brand.

This formed a tagline and an identity for Pawel.

The successful campaign led to a powerful and clean website. It incorporated the same vision - people, product, commitment and history through visionary photographs and use of brand colours.