I am a Design Strategist connecting the dots between people, technology and businesses.
I specialise in the business and operational side of New Product Development and with an entrepreneurial mindset I use design as a powerful strategic tool to create value.
​
My power lies in process thinking, being gritty, thorough and collaborative in a pressure-driven environment—changing and adapting to the problems. I’m passionate about design thinking and education. And my superpower is finding ways to put people around me at ease so that it results in easier and efficient collaboration (I've heard the smile works)
​
Originally from Karachi, I have lived and worked in 4 countries and 3 continents in the last 15 years, the most recent being Spain. Wherever I go I make it my home.
What do I do?​
​

How do I do it?

Who have I done it for?​


She led the creation of our signature curriculum for English as a Second Language – a painstaking mix of design, pedagogical research and rigorous experimentation in academic outcomes and user experience. The result was RRP's core offering - a language program that accelerated the speaking and reading of over 300 students in a quarter of the usual time.
Mashall Chaudhry, RRP Founder
Future
I believe a company should know how their target group live, act, talk the talk and what drives them day to day and long-term. My ambition is to work on service projects or with companies to discover how design can bridge human connections in our globalised, interconnected world. I want to work on questions like:
​
-
How can we redesign people waiting for public transport?
-
How can we improve second language learning?
-
How can we make spaces around us more inspirational?